Who am I?

I’m a business owner, researcher & your ally navigating the digital space.

My Story

I was born and raised in Latin America, and have been living and moving around Europe since 2010. I bring with me all the experience (and baggage) of someone who has had multiple places to call home.

I got my degrees in audiovisual communication, new media design and marketing, but even before I started school, I used to moonlight doing design work and building websites for friends and family (In notepad!). Little did I know that it was the beginning of what would one day grow to be my business.

Over this past decade and a half I’ve had the opportunity to work with big corporate clients and one person operations, nonprofits and businesses.

After a few years in the industry, I was starting to feel burned out and for the first time ever, I dreaded getting into work in the morning. I eventually realised I was compromising my integrity and what I know to be right in order to deliver clicks, ROI and KPIs. I needed a change.


My mission is to help brands achieve sustaible growth by crafting experiences that combine consciousness, data & creativity with a focus on providing value to the people and communities they serve, and the planet.

My vision is to become an ally and an asset for brands that want to ethically harness the power of their digital presence to achieve growth for themselves, the people they interact with and society as a whole.

Do With Purpose

Our purpose is our why. Make sure every action you take is aligned with who you are and why you do what you do.

Add value, not noise

Pythagoras said it best “Be silent or let thy words be worth more than silence”. Don’t speak just to hear your own voice.

Practice Lagom

Lagom can be translated from Swedish as “Balance through moderation” or “simple-perfect”. More isn’t better, it’s just more.