Yellow line on the asphalt

*This is part three of a series about the changes in me, my business, the way I structure my services and where I draw my lines in the sand. It will make a whole lot more sense if you read parts one and two.

I’m not a big believer in fate or “meant to be”, but I do know that confirmation bias makes it hard for us to see the things we need to see, and when something changes in our belief system, suddenly we see it everywhere.

For me, that breakthrough moment came when mindlessly scrolling through Instagram. A few designers and brand strategists I follow on the platform started posting a yellow badge that immediately stood out. It was a pledge, to something called the ethical move. It sounded interesting so I tapped to see more and within a few clicks I discovered a whole new way of seeing things.

As I read through the ethical move’s website, I found a group of women who, just like me, saw the cracks in the industry, it’s ugly side, and were willing to call it out and draw attention to it. Everything in their bios and their website resonated with me, and after a year of recharging, I was in the right headspace to see it.

I immediately wrote to them, and rather than sending a curated introduction letter where I edited every part of my presentation and tailored it to look desirable, I tried a different approach. I wrote to them as a person, and was so happy to get a reply from another person. No canned or templatized responses, no sales pitches, no “You can collaborate by subscribing to our pay for access service and buy your way into feeling you’re making a change”. There was a human in the other end of the email chain, and they wanted to get together and have a chat.

After my first talk with Alice I could feel so pumped and excited and full of energy. I immediately knew I wanted to be a part of this movement, I wanted to join in and feel like I was contributing to creating something that is a solution and not compounding the problem. Luckily the connection was mutual and Alice welcomed me into the team and I’m incredibly excited about everything we will be able to make together.

And it didn’t stop there. As it often happens on the internet, one site leads to another and that to another and the next thing you know, a whole new world you didn’t even know existed opens up to you. I realized it’s not just the ethical move, there is a whole ecosystem of businesses, brands, organizations and people who think the status quo is simply unacceptable.

For the first time in a long time I feel that drive that got me to start my own business in the first place. I know where I needed to draw my line and how to use that as my starting point to rebuild my business and my way of working.

This is where I draw my line in the sand, I’m excited about the things that will follow.


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