The idea behind stakeholder governance is to ensure that companies consider the interests of all of their stakeholders — customers, workers, suppliers, communities, investors, and the environment — in their decision-making. This idea is reflected throughout my business proposition, doing well & good; baking into the very DNA of my business this accountability to every stakeholder in my business, and helping those who work with me to do the same.
It starts with the mission.
My mission is to help new and small organizations to ethically harness the power of their digital presence through design, development and marketing. By using best practices in digital sustainability, inclusion, privacy, wellbeing and transparency I will develop, execute and maintain strategies to achieve sustainable growth for my clients, their communities, and the planet.
The ethical move: my ethical marketing pledge.
I put the person before the sale.
I respect you and your privacy. I will help you make the best choice for your needs, not mine.
I communicate inclusively, truthfully, and clearly.
I will not confuse you or hide information from you. I will help all audiences feel welcome.
I take responsibility for my part in changing the marketplace.
I recognize the need to break the cycle of consumerism. I will continuously review my sales and marketing to ensure they benefit the common good.
I count on you to hold me accountable. Please connect with me if you see me not honoring my pledge.